Micromax has announced that it has appointed Vineet Taneja as Chief Executive Officer. He previously served as country Head for IT & Mobile businesses of Samsung India before leaving the company few weeks back. He joined Samsung back in March 2013 and had previously served in Bharti Airtel, Nokia India (between January 2008 to April 2010) and Hindustan Lever. He will focus on consolidating Micromax’s strong presence in the market, driving global partnerships and strategic alliances while strengthening the organizational capabilities within Micromax, said the company.

Micromax’s former CEO Deepak Mehrotra had quit the company last year and Rahul Sharma, the company’s  Co-founder was managing the company for the past few months.

Commenting on Vineet’s appointment, Rahul Sharma, Co-founder, Micromax said,

Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors. I firmly believe that he will be a strong partner in our vision to be India’s first technology brand to leave an imprint at the global level. We look forward to working closely with Vineet and support him in this new journey.

On his appointment, Vineet Taneja, said

Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with.