Apple Silently Removes Customer Reviews from Its Online Store

Apple online store had customer reviews and ratings to showcase feedback on its product listings

Highlights
  • Apple has removed “Ratings & Reviews” section from its online store
  • The change is visible in the US, UK, and Australia
  • Apple products had reviews and ratings from customers until November 16

Apple has silently removed customer reviews and ratings from its online store. The change has taken place not just in the US but also in the UK and Australia and applies to all Apple products that previously had reviews and ratings from customers. The Apple online store included the dedicated “Ratings & Reviews” section for a long time to feature all the customer ratings and reviews. The section helped customers view feedback given on Apple products before making a purchase decision.

The Ratings & Reviews section was visible on product listing pages of the Apple online store. However, as first reported by Apple Insider, the Cupertino giant pulled the section entirely to remove customer reviews and ratings from its online store. Gadgets 360 was able to independently verify the change on the Apple online store in the US, UK, and Australia. It is worth pointing out that the company doesn’t have its online store in markets such as India.

As per the data cached by online archive source Wayback Machine, the new update appears to have taken place last week. An archive for the original Apple Pencil dated November 16 shows the Ratings & Reviews section that has been missing since November 17.